That big media interview is a big opportunity… but it’s also a big risk to your reputation.

With more than a decade of experience working in media (and even longer working with media) Michael Schaus has put together a powerful workshop for those who are looking to take their public relations skills to the next level. From learning how to nail the “tough questions” to getting the attention of journalists in the first place, Schaus Creative will guide your team through everything they need to know to make sure that “earned media” actually moves your brand’s mission forward.

Do you know what actually motivates your audience? If you’re not tapping into what inspires your target audience — or you’re talking to the wrong audience entirely — you’re never going to be able to change the world around you.

Schaus Creative can provide you with a framework to zero in on the values, concerns and motivations that connect with your target audience; giving you a roadmap for your marketing, branding and advertising efforts so you can keep your mission moving forward.

From advertising copy to full-fledged editorials, Schaus Creative can help you elevate your writing so it’s sure to get the attention of those who matter to your mission. With decades of professional experience, Michael Schaus has helped countless clients tighten up their copy, craft powerful op-eds and develop the long-term skills needed to put pen to paper when it matters the most.